About
Designer, art director, and occasional front-end engineer.
I'm Maya — a product designer and art director with nine years building digital products and brand systems for founders, studios and teams who care about the details. I work as a focused one-person studio, hands-on from first sketch to shipped code.
The story
I started out in editorial design, setting type for magazines that lived and died by the strength of a single spread. That training never left me — I still think in grids, contrast and hierarchy, and I still believe the best interface is the one you barely notice.
Over the last nine years I've led design at two venture-backed startups, art-directed brand launches, and built design systems used by teams across three continents. In 2022 I went independent so I could stay close to the craft and the people I work with — no account layer, no telephone game, just the work.
Today I partner with a small number of teams each year on the projects that matter most to them: the new product, the rebrand, the flagship site. I design it, and increasingly I build it too — so the thing that ships is the thing that was promised.
How I work
Principles
Clarity over cleverness
The best design decision is usually the one nobody notices. I optimise for the user's next move, not the portfolio shot.
Systems, not screens
I design the rules, not just the artifacts — so the work scales long after I've handed it over.
Ship the real thing
I build in production code where it counts. No drift between the comp and what users actually get.
Few clients, deep work
I take on a handful of projects a year so each one gets the attention it deserves. Quality is a quantity decision.
The toolkit
Skills & tools
Design
- Product / UX Expert
- UI & Visual Expert
- Art Direction Expert
- Design Systems Expert
- Research Strong
Build
- HTML & CSS Expert
- Motion / GSAP Strong
- JavaScript Strong
- Webflow Expert
- Prototyping Expert
Tools
- Figma Daily
- After Effects Daily
- Rive Weekly
- Cursor / VS Code Daily
- Linear Daily
Experience
Selected path
Independent Designer
Product, brand & build — my own studio
Head of Design, Cohere
Built the design org & system from zero
Senior Product Designer, Tide
Consumer mobile, 0→1 features
Designer, Meridian Magazine
Editorial & digital art direction
Recognition
Awards & press
Site of the Day
Awwwards — Lumen Studio
Design Awards, Branding
D&AD — Northwind
FWA of the Day
FWA — Lumen Studio
The Future of Health UX
Smashing Magazine — feature