About

Designer, art director, and occasional front-end engineer.

I'm Maya — a product designer and art director with nine years building digital products and brand systems for founders, studios and teams who care about the details. I work as a focused one-person studio, hands-on from first sketch to shipped code.

Portrait of Maya Okonkwo, a product designer, in a bright studio Lagos × London

The story

I started out in editorial design, setting type for magazines that lived and died by the strength of a single spread. That training never left me — I still think in grids, contrast and hierarchy, and I still believe the best interface is the one you barely notice.

Over the last nine years I've led design at two venture-backed startups, art-directed brand launches, and built design systems used by teams across three continents. In 2022 I went independent so I could stay close to the craft and the people I work with — no account layer, no telephone game, just the work.

Today I partner with a small number of teams each year on the projects that matter most to them: the new product, the rebrand, the flagship site. I design it, and increasingly I build it too — so the thing that ships is the thing that was promised.

How I work

Principles

Approach
01

Clarity over cleverness

The best design decision is usually the one nobody notices. I optimise for the user's next move, not the portfolio shot.

02

Systems, not screens

I design the rules, not just the artifacts — so the work scales long after I've handed it over.

03

Ship the real thing

I build in production code where it counts. No drift between the comp and what users actually get.

04

Few clients, deep work

I take on a handful of projects a year so each one gets the attention it deserves. Quality is a quantity decision.

The toolkit

Skills & tools

Design

  • Product / UX Expert
  • UI & Visual Expert
  • Art Direction Expert
  • Design Systems Expert
  • Research Strong

Build

  • HTML & CSS Expert
  • Motion / GSAP Strong
  • JavaScript Strong
  • Webflow Expert
  • Prototyping Expert

Tools

  • Figma Daily
  • After Effects Daily
  • Rive Weekly
  • Cursor / VS Code Daily
  • Linear Daily

Experience

Selected path

2022–Now

Independent Designer

Product, brand & build — my own studio

Lagos / London
2019–22

Head of Design, Cohere

Built the design org & system from zero

Remote
2017–19

Senior Product Designer, Tide

Consumer mobile, 0→1 features

London
2015–17

Designer, Meridian Magazine

Editorial & digital art direction

Lagos

Recognition

Awards & press

2026

Site of the Day

Awwwards — Lumen Studio

Winner
2025

Design Awards, Branding

D&AD — Northwind

Wood Pencil
2025

FWA of the Day

FWA — Lumen Studio

Winner
2024

The Future of Health UX

Smashing Magazine — feature

Press

Now booking

I take on a few projects a year. Could yours be one?